You'll see exactly why you’re attracting price shoppers, and instead how to attract customers who trust you and are happy to pay full margin.
What You WON’T Get.
More theory.
More shiny objects.
More “ideas.”
More blah, blah, blah.
▶︎▶︎▶︎ This is about answering the “Unspoken Question” on EVERY prospect’s mind. Answer it and the price objection stops showing up. Leave it unanswered and you get ground down on price every single time, no matter how good your product is.
My session shows you how to position yourself as the obvious and only choice, before she ever walks through your door.
✓ ✓ This works even if you’re not a marketing “expert,” or have been burned by failed campaigns and empty promises in the past.
"Help! My Customers Only Care About Cheap Price!"
"Help! My Customers Only Care About Cheap Price!"
The TISE session that shows you how to escape the cheap-price rat race of doom forever
The TISE session that shows you how to escape the cheap-price rat race of doom forever
How To Get The Customer Who Doesn't Ask About Price
How To Get The Customer Who Doesn't Ask About Price
Presented by Jim Armstrong
Wednesday, February 3rd • 10:00 AM
South Pacific D – North Convention Ctr
Presented by Jim Armstrong
Wednesday, February 3rd • 10:00 AM
South Pacific D – North Convention Ctr
South Pacific D – North Convention Ctr
What You'll Walk Away With
What You'll Walk Away With
I Will Reveal...
I Will Reveal...
- How to stop attracting tire-kicking bottom feeders and start attracting ready-to-buy, high-margin customers.
- The unspoken question every customer brings through your door, and what it's costing you every day your marketing leaves it unanswered.
- How to build a “Zero Resistance” selling environment that makes comparison shopping nearly impossible.
- How to become the obvious, trusted choice before a customer ever sets foot in your store, so the sale is mostly made by the time she arrives.
- The 3 deadly problems with discounting, and why you'll NEVER make up for it in volume.
- How to step of the discounting "hamster wheel" and get paid what you're worth.
And when the session wraps, we're not done. I'll be heading straight to the Overtime with the Experts room for about thirty minutes of open Q&A.
Bring your biggest marketing or sales challenge, whatever is costing you the most sleep, and let's talk it through. No script, no slides, just you and me and whatever you need answered.
This is your ticket out competing on price!
This is your ticket out competing on price!
Register for TISE 2027 now, and I'll see you in Vegas!
Jim Armstrong
President, Armstrong Marketing Systems
Marketing Mastery Columnist, FCNews
Jim Armstrong
President, Armstrong Marketing Systems
Marketing Mastery Columnist, FCNews
Real Dealers, Real Results
Real Dealers, Real Results
“Our revenue has tripled! Thanks, Jim!” -Paul, NY
“My profits increased by 5-Times, and I now take weekends off!” -Jerome, TX
“Jim’s program has transformed my business."
-Norberto, SD
“Our revenue is up 79% over last year." -Mike, NY
"Jim helps dealers get the kind of exponential growth that no one thinks is possible." -Scott Perron
About Your Instructor
About Your Instructor
Jim Augustus Armstrong is the Founder of Armstrong Marketing Systems, a company that provides fractional CMO leadership for flooring companies. He's also the Marketing Mastery columnist for Floor Covering News.
He's written three books for flooring dealers, including "How Floor Dealers can Beat the Boxes and Escape the Cheap Price Rat-Race of Doom Forever."
Since 2007, he’s helped hundreds of independent dealers raise margins, attract better clients, and take control of their marketing.
Ready to Stop Competing On Price?
Ready to Stop Competing On Price?
Add my session to your calendar and learn a proven system for attracting ready-to-buy, high margin customers in any market.
